On Thursday, September 21, 2017 AAF of Greater Evansville hosted “e is for everyone” Brand Champions Bryan Horstman, Matt Wagner, and Amelia Roberts as they took us on an in-depth look at the new city branding campaign. They discussed the origins of the initiative, its unique collaborative effort, and creative inspiration behind the new brand. We learned how these and other local creatives collaborated to develop more than just a brand logo but pride within our city.