On Thursday, November 15 we hosted John Kreicbergs for our November Luncheon: Digital Brand Engagement. Mr. Kreicbergs highlighted the hows and whats/dos and don’ts of digital brand engagement for festivals and events. We learned the key components of event-based digital marketing, how principles of game design and player engagement can be applied to attendee activation, and how sponsors and events can mutually benefit.

A copy of his presentation is available upon request.