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The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.

See a list of our past Silver Medal Winners

Silver Medal recipients are selected by a panel of judges, using the following criteria when making their selections:

Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service

Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.


Matt Wagner - Silver Medal Winner2017 Silver Medal Award Winner

Congratulations to Matt Wagner, the 2017 Silver Medal Award winner!

Read Matt Wagner’s Bio