The ADDYs
The World’s Largest Advertising Competition
With over 60,000 entries annually, the ADDY Awards are the world’s largest and arguably toughest advertising competition.
The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
Entries are first judged at a local level through competitions organized by more than 200 ad clubs affiliated with the AAF.
Local winners then advance to 14 regional competitions.
Finally, regional winners advance to the national/international finals.
Further dedicating itself to the promotion of both creativity and educational standards in the advertising profession, the American Advertising Federation (AAF) announced in 2004 a unique new national ADDY Awards program designed specifically for college students. The new national program parallels the existing three-tiered professional ADDY Awards competition and offers a $1,000 cash prize for the winning entry.
The new Student ADDY Awards has an abbreviated set of categories that covers all major aspects of the advertising and design industry. This structure provides a competitive framework and allows students to showcase their talent. The work will be held to the high creative standards established by the existing ADDY Awards and is judged by a leading panel of talented creative professionals and experienced ADDY judges. The national student awards are presented at the AAF National Conference and ADDY Gala Awards Show.
This AAF-Greater Evansville web site will provide you with all of the important information, rules, regulations and deadlines you will need to enter the ADDY Competition. Don’t miss the February 2010 ADDY Awards!
Truth in Advertising
Advertising Ethics and Principles
Truth
Advertising shall tell the truth, and shall reveal significant facts, the omission of which would mislead the public.
Substantiation
Advertising claims shall be substantiated by evidence in possession of the advertiser and advertising agency, prior to making such claims.
Comparisons
Advertising shall refrain from making false, misleading, or unsubstantiated statements or claims about a competitor or his/her products or services.
Bait Advertising
Advertising shall not offer products or services for sale unless such offer constitutes a bona fide effort to sell the advertising products or services and is not a device to switch consumers to other goods or services, usually higher priced.
Guarantees and Warranties
Advertising of guarantees and warranties shall be explicit, with sufficient information to apprise consumers of their principal terms and limitations or, when space or time restrictions preclude such disclosures, the advertisement should clearly reveal where the full text of the guarantee or warranty can be examined before purchase.
Price Claims
Advertising shall avoid price claims which are false or misleading, or saving claims which do not offer provable savings.
Testimonials
Advertising containing testimonials shall be limited to those of competent witnesses who are reflecting a real and honest opinion or experience.
Taste and Decency
Advertising shall be free of statements, illustrations or implications which are offensive to good taste or public decency.
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