2019 Competition Judges

Dan Dry

Dan Dry is PriceWeber’s Managing Director of the Creative Content Studio. He has won over 400 national and international photography, advertising and design awards during his career.

Prior to joining PriceWeber Dan was the Chief Visual Officer and Senior Vice President at Power Creative for 5 years; Dan was under contract for eight years as a member of the creative team for the University of Chicago Department of Alumni Relations and Development from 2002 until 2010. He has been Director of the Kentucky Derby photo team for over 30 years.

Dan was a member of the Courier-Journal’s Pulitzer Prize winning photography staff from 1976 until 1982.

Dan served two internships at National Geographic Society; his first began at age 19. He went on to work professionally for the publication for an additional eight years, traveling the world extensively and shooting a variety of assignments as a contract photographer.

He is the sole author of over 23 coffee table books and cookbooks. Prior to joining Power For over 20 years as the principal of Dan Dry & Associates, Dan worked in all phases of corporate and advertising photography shooting for Fortune 500 companies and advertising agencies.

Dan has lectured and mentored students at dozens of colleges and universities around the country, as well as judged countless professional creative competitions for the past 30 years.

Dan is the past Chairman of the Board and President for the American Advertising Federation Louisville chapter; the chapter recognized over 10 times as the AAF National Club of the Year.
A consummate Foodie, it is a sure bet his Instagram posts will make you hungry.


Matt Smiley

Matt Smiley, UI/UX Lead, has over a decade of experience in designing and developing accessible solutions for the web’s modern problems.

Currently working with a dedicated team of developers at Contextual Code based in Tallahassee, Florida, Matt oversees frontend design and development on a wide variety of web projects including government agencies, credit unions, and various educational projects. Contextual Code specializes in enterprise-level projects, routinely taking on difficult web content management implementations, migrations, integrations, customizations and operations.

Working remotely from his office in Louisville, Kentucky for the past 5 years, Matt enjoys the fruits of KY with a nice bourbon to round out the week.

Matt has a degree in Studio Art from Florida State University with a focus in graphic design and is certified as a Web Accessibility Specialist through the International Association of Accessibility Professionals.


Regan Atkinson

Regan Atkinson serves as the Senior Vice President of Marketing, Creative, Communications, Engage Life and Customer Experience for Atria and has been with the company since 2007. In her current role, Atkinson leads all strategic marketing, public relations, communications, customer experience, and Engage Life programming for the United States and Canada. She oversees a national award winning agency that creates all Atria branding standards, national marketing campaigns, interactive and web, corporate communications and public relations strategies and newly manages the Engage Life service offering that sets strategy and executes the programming customer experience at all 225+ communities in the Atria portfolio.

Previously, Regan owned, operated and sold a series of successful businesses including a bicycle and coffee shop, salon and spa, photography and talent studio, and a digital and film production/post house.

She holds a Bachelor of Science Degree in Communications with design and technology emphasis at University of Southern Indiana.