AAF-GE - Master Your Message

Leverage Your Brand and Increase Your Revenue

Every company has the same challenge:

How can you beat your competitors without beating down your own margins? The key to successfully closing deals while maintaining healthy margins is found in communicating value correctly. By Mastering your Message, you can leverage your company’s brand, culture, and messaging to help you differentiate your products and services in a crowded marketplace. By elevating the value your sales team communicates to customers, rather than competing on price alone, your revenues increase significantly.

During this luncheon, you’ll learn how to:

  • Close deals quicker
  • Increase your margins
  • Expand opportunities with existing clients


A Little About David Kurkjian:

David Kurkjian is a 35-year sales veteran with success both as a quota carrying rep and sales leader in companies like Bellsouth and CareerBuilder. An engineer by education, David sought after and discovered the secrets to his success by exploring behavioral psychology and understanding the science of human decision making. In 2012, he founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value.




Hotel Accommodations Provided By



Members: FREE
Non-Members: $20.00