AAF-GE - Digital Brand Engagement

Apps & Taps: Gamification of Physical Spaces

From Coachella and Bonnaroo to local happenings in your own town, festivals and events have become a boon for brands. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge. While Nielsen reports that 76 percent of festival goers feel more favorable towards brands that sponsor a tour or concert, on-the-ground experience has shown that integration into the very fabric of the event itself is key.

Join John Kreicbergs, the marketing co-chair for Kansas City’s award-winning Boulevardia festival, app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights the hows and whats/dos and don’ts of digital brand engagement for festivals and events. Learn about the key components of event-based digital marketing, how principles of game design and player engagement can be applied to attendee activation, and how sponsors and events can mutually benefit.

About John Kreicsbergs

John Kreicbergs is a 19-year veteran of the Kansas City advertising, marketing and technology scene. Starting at Bernstein-Rein in 1999, he has served stints at Barkley, VML, DEG and Meers Advertising, working with such brands as Burger King, Visit KC, Hostess Cakes, Blue Cross Blue Shield, McDonalds, and many more. His passion for digital innovation brought him to Propaganda3 in 2013 where he currently serves as the general manager for the firm’s app development efforts. As a result of that work, Kid Rocket Studios — a kids-focused entertainment development startup — was launched in 2014 following the success of Propaganda3’s interactive comic book app “Kung Fu Robot.” In 2015, Propaganda3 also launched a new event-based digital engagement platform called AppTapp. In addition, John is the founder of RKO Workshop, which specializes in museum exhibit design and educational interactive experiences, and is the marketing co-chair for Kansas City’s award-winning Boulevardia festival.

Sponsored By



Hotel Accommodations Provided By



Members: FREE
Non-Members: $20.00

Please RSVP by Monday, November 12, 2018

To ensure that all reservations are invoiced appropriately, we encourage corporate members to register as a group with a single contact person.


Having trouble registering online? Email us at info@aafevv.com with your RSVP!