AAF-GE - SPEAKER SERIES: Josh Miles

Bold Brand 2.0

Josh Miles will be in person to unpack the concepts in his book, Bold Brand 2.0.

Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way. Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching that framework in a way that applies to a broad cross-section of professional services and B2B clients.

While branding is at its heart a “creative process,” for many professionals it often sounds too soft and nebulous to have any tangible value. Nothing could be further from the truth. In this presentation, Josh will walk you through a proven process—from positioning to digital marketing basics—that will show you how to find your niche, position the business, and develop a Bold Brand.

https://www.boldbrand.com

About Josh:

Josh Miles is a brand-obsessed, strategist, and caffeine addict focused on helping others make their creative obsessions their profession.

Josh is the Chief Marketing Officer for SMPS, the only North American organization for marketing and business development professionals in the A/E/C industries.

As a past TEDx presenter, Josh speaks coast-to-coast, including hosting the podcasts Obsessed With Design and PSM Show. Josh is the author of Bold Brand 2.0 – How to Leverage Brand Strategy to Reposition, Differentiate and Market your Professional Services Firm. And is an advisory board member of the Purdue University Lamb School of Communication.

Please RSVP by Monday, May 13, 2019


To ensure that all reservations are invoiced appropriately, we encourage corporate members to register as a group with a single contact person.

RSVP

Having trouble registering online? Email us at info@aafevv.com with your RSVP!