Events

    Transmogrify – Creative Workshop
    When: Mar. 16, 2012
    08am - 10am
    Where: Casino Aztar (Maple Room)
    421 NW Riverside Dr.
    Evansville, IN
    Cost: FREE for Members.
    $35 for Non-Members.

    Stefan Mumaw is back to host another round of creative workshops and get your creative juices flowing.  He’ll bring a whole new set of creative exercises and “supplies” to the table this year.  Stefan has authored multiple creativity books such as Caffeine for the Creative Mind, Caffeine for the Creative Team, and his newest book Chasing the Monster Idea.

    The “Transmogrify” workshop is an exploration of what keeps us from reaching our creative potential, the small, winnable battles we face everyday. We explore the subject in a difference stream of “versus”, like the difference between motivation and inspiration, artistic versus creative, effort versus value and more.

    The session is presented as a hands-on workshop, providing both mental and physical challenges to overcome. Tables are clad in butcher paper and covered with arts-n-crafts materials to equip attendees with the fodder needed to solve a series of creative challenges. The workshop puts into practice the concepts discussed in learning to transmogrify creatively and training ourselves to generate ideas in greater quantity and quality.

    Registration/Networking from 8AM – 8:30AM and Workshop begins at 8:30AM

     Light breakfast included with workshop.

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    Chasing the Monster Idea – Creative Workshop
    When: Mar. 16, 2012
    11am - 01pm
    Where: Casino Aztar (Maple Room)
    421 NW Riverside Dr.
    Evansville, IN
    Cost: $25 for Members.
    $35 for Non-Members.

    Stefan Mumaw continues our creative workshop series with Chasing the Monster Idea.  As professional creatives, ideas are our currency. We generate them everyday. Most are small, average, or puny. Occasionally, we create ideas that have size, shape and form. Then there’s the select few that we truly believe are monster ideas, the type that change behaviors, shake landscapes and win wheelbarrows full of awards.

    Chasing the Monster is based on the book Chasing the Monster Idea: The Marketer’s Almanac for Predicting Idea Epicness. At it’s core, it’s an exploration into the seven characteristics found in almost all monster advertising ideas. How did CP+B’s Subservient Chicken website for Burger King define “viral”? Why did XBOX360′s Halo 3 video game sell more units in the first week than any other game in history? How did the Most Interesting Man in the World completely reverse an imported beer brand’s sales numbers in less than 3 months? Because they all were monster ideas that had something in common: monster characteristics. This workshop-style session is fast-paced and full of examples and stories, raging successes and miserable failures. Attendees will participate in a number of creative exercises meant to put their monster idea brains to practical use. It challenges us to look closer at our ideas, see them for what they are and what they could be and provides a measuring stick for our future potential monsters.

    Registration/Networking from 11AM – 11:30AM and Workshop begins at 11:30AM

     Light lunch included with workshop.

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    Silver Medal Nominations
    When: Apr. 2, 2012
    05pm - 05pm
    Where:

    Cost: for Members.
    for Non-Members.

    The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Submit your nomination by 5PM on April 2nd.

    For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

    Silver Medal Award Criteria
    Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:
    Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service

    Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.

    Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.

    Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

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    Awards Luncheon
    When: Apr. 19, 2012
    11am - 01pm
    Where: Casino Aztar
    421 NW Riverside Dr.
    Evansville, IN
    Cost: FREE for Members.
    $15 for Non-Members.

    Join us as we award this year’s Silver Medal Recipient.   The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

    We will also present this year’s scholarship winners to our high school and college student winners.

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