Chasing the Monster Idea – Creative Workshop

Stefan Mumaw continues our creative workshop series with Chasing the Monster Idea.  As professional creatives, ideas are our currency. We generate them everyday. Most are small, average, or puny. Occasionally, we create ideas that have size, shape and form. Then there’s the select few that we truly believe are monster ideas, the type that change behaviors, shake landscapes and win wheelbarrows full of awards.

Chasing the Monster is based on the book Chasing the Monster Idea: The Marketer’s Almanac for Predicting Idea Epicness. At it’s core, it’s an exploration into the seven characteristics found in almost all monster advertising ideas. How did CP+B’s Subservient Chicken website for Burger King define “viral”? Why did XBOX360′s Halo 3 video game sell more units in the first week than any other game in history? How did the Most Interesting Man in the World completely reverse an imported beer brand’s sales numbers in less than 3 months? Because they all were monster ideas that had something in common: monster characteristics. This workshop-style session is fast-paced and full of examples and stories, raging successes and miserable failures. Attendees will participate in a number of creative exercises meant to put their monster idea brains to practical use. It challenges us to look closer at our ideas, see them for what they are and what they could be and provides a measuring stick for our future potential monsters.

Registration/Networking from 11AM – 11:30AM and Workshop begins at 11:30AM

 Light lunch included with workshop.

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