POSTED: February 27th, 2019

Ten Adams is hiring a Digital Media Planner/Buyer

The Digital Media Planner/Buyer manages and helps develop strategic paid digital advertising strategies for our clients. The role requires a broad range of skills including collaboration with account services, digital and creative teams to guide strategic advertising buying across all paid digital platforms; display, search, video, digital audio, OTT, social, etc. The role includes identifying targeted tactics based on campaign briefs, defining media goals measured against precise KPIs and a commitment to driving innovative paid media solutions with flawless execution.

THE RESPONSIBILITIES

• Develop, manage and implement paid digital advertising
• Monitor and analyze performance trends and develop strategies based on data
• Estimate budgets and volumes for prospective campaigns
• Work with digital and creative teams creating digital ad content to drive results
• Execute digital marketing tactics including bid management, keyword research/development, ad copy writing, campaign performance tracking, reporting and testing
• Evaluate the effectiveness of campaigns and offer recommendations based on evaluations to improve the campaigns
• Compile results and present monthly reports to clients effectively communicating strategies and performance trends
• Establish and maintain relationships with search engine networks and vendors
• Audit search and display efforts of clients’ competitors
• Monitor digital marketing landscape and industry trends
• Identify new digital advertising opportunities
• Manage invoices including verification, reconciliation and payment for all digital advertising placements

THE REQUIREMENTS

• Experience with digital advertising platforms including programmatic display and video, Google Adwords, Facebook, Instagram, Twitter and LinkedIn
• Experience with auditing established campaigns, providing recommendations and restructuring solutions to improve performance
• Demonstrated ability to analyze campaign data to drive marketing strategies and actionable insights from data
• Proven experience managing display, search, video, remarketing and social media campaigns
• Google Adwords and Google Analytics certification is a plus
• Demonstrated success in exercising independent judgement in problem solving
• Must be adaptable and able to calmly deal with shifting priorities
• Excellent organizational, communication and interpersonal skills
• Strong sense of accountability/ownership of process and results
• Drive to deliver excellence
• Highly organized and detail orientated with an ability to influence others in these areas
• Demonstrated ability to effectively negotiate with vendors
• Ability to function well in a fast-paced environment under tight deadlines
• Comfortable prioritizing tasks and communicating with your colleagues at any level of the organization
• Experience in the healthcare industry or working with medical professionals is a plus

THE QUALIFICATIONS

• 3+ years of digital advertising experience
• Bachelor’s degree in Marketing, Advertising, Communications, Public Relations or related field
• Cool, calm, collected and collaborative

Please submit your resume to ndaugherty@tenadams.com