• Mon, 24 Apr 2017 23:15:00 +0000: Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women - Advertising Age - Latest News

    The idea that women of all races should love their hair may seem non-controversial. Forget that.

    Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S. Twitter trend with nearly 33,000 tweets as of 5 p.m. Tweets objected to new advertising that reaches out to white women and equates the "hair hate" they face to what black women encounter. By 6 p.m., the brand had pulled the ad.

    Commenters saw the ad as an effort by Shea Moisture to move away from its core consumers toward white women, some of whom are depicted in the 60-second video as using Shea Moisture products. A tweet by Nana Jibril, who describes herself on LinkedIn as a freelance social-media expert and former social-media manager at her alma mater Old Dominion, appears to have started things.

    Continue reading at AdAge.com

  • Mon, 24 Apr 2017 23:03:45 +0000: Twitter’s New COO Talks User Growth, the NFL and the Company’s NewFronts Debut - Adweek Feed
    Adweek: How have your past roles in advertising, finance and the military shaped your approach to Twitter? Anthony Noto: I think Twitter is the culmination of a series of experiences that have built the foundation of what's required to be an executive at Twitter. I was in the military as a communications officer, where I...
  • Mon, 24 Apr 2017 23:03:45 +0000: Twitter’s New COO Talks User Growth, the NFL and the Company’s NewFronts Debut - Adweek Feed
    Adweek: How have your past roles in advertising, finance and the military shaped your approach to Twitter? Anthony Noto: I think Twitter is the culmination of a series of experiences that have built the foundation of what's required to be an executive at Twitter. I was in the military as a communications officer, where I...
  • Mon, 24 Apr 2017 22:55:51 +0000: Nielsen Social Content Ratings, Week of April 17: El Clasico Is Tops - Adweek Feed
    The beautiful game topped the Nielsen Social Content Ratings for the week of April 17, as the latest El Clasico soccer match--FC Barcelona 3, Real Madrid 2--generated 5.051 million interactions across Facebook and Twitter. El Clasico far outdistanced the National Basketball Association playoff tilt Thursday night, in which the visiting Cleveland Cavaliers topped the host...
  • Mon, 24 Apr 2017 22:55:51 +0000: Nielsen Social Content Ratings, Week of April 17: El Clasico Is Tops - Adweek Feed
    The beautiful game topped the Nielsen Social Content Ratings for the week of April 17, as the latest El Clasico soccer match--FC Barcelona 3, Real Madrid 2--generated 5.051 million interactions across Facebook and Twitter. El Clasico far outdistanced the National Basketball Association playoff tilt Thursday night, in which the visiting Cleveland Cavaliers topped the host...