• Mon, 19 Feb 2018 01:00:56 +0000: 360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017 - Adweek Feed
    "Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like, 'that's the creative.' We are all creative." Before war rooms, viral tweets and voice specialties, when the phrase "social media" was still...
  • Mon, 19 Feb 2018 01:00:56 +0000: 360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017 - Adweek Feed
    "Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like, 'that's the creative.' We are all creative." Before war rooms, viral tweets and voice specialties, when the phrase "social media" was still...
  • Mon, 19 Feb 2018 01:00:55 +0000: MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017 - Adweek Feed
    Whether by choice or by fate, IPG's MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities in the hope of becoming a formidable industry player, and in 2017 those efforts finally paid off. The shop won an impressive 14 out...
  • Mon, 19 Feb 2018 01:00:55 +0000: MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017 - Adweek Feed
    Whether by choice or by fate, IPG's MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities in the hope of becoming a formidable industry player, and in 2017 those efforts finally paid off. The shop won an impressive 14 out...
  • Mon, 19 Feb 2018 01:00:13 +0000: How MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best Year Ever - Adweek Feed
    On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its top three revenue generators with an annual marketing budget between $2 billion and $3 billion. "You feel completely...