• Tue, 30 May 2017 04:01:00 +0000: Marketers Struggle With Viewability IRL, Too - Advertising Age - Latest News

    Procter & Gamble lit a brushfire in digital advertising this year when it said it was done paying for ads it couldn't prove were served on-screen. "The days of giving digital a pass are over," P&G Chief Brand Officer Marc Pritchard said.

    But another medium with a huge share of marketers' money has a "viewability" problem of its own: Corrugated paper displays in stores.

    Promotional displays make it out of back rooms and onto display floors -- let's call it "in view" -- less than half the time that they're supposed to, recent studies have found.

    Continue reading at AdAge.com

  • Tue, 30 May 2017 04:01:00 +0000: Ballad of the Sad White Alpha Men - Advertising Age - Latest News

    Sean Hannity's current advertiser drama is obviously reminiscent of what his Fox News colleague Bill O'Reilly went through recently, but it's also a lot like what Donald Trump is going through right now.

    To bring you up to speed, in case you've only vaguely been paying attention:

    Trump booster Hannity, on his Fox News show "Hannity," has been deep-diving down a rabbit hole by pursuing the conspiracy theory that Democratic National Committee staffer Seth Rich was murdered (a hit, presumably, ordered by Hillary Clinton) for leaking DNC emails to WikiLeaks. The theory is catnip to Trump supporters because if a DNC staffer did the WikiLeaking, rather than the Russians, then, in Hannity's words, "the entire Russia collusion narrative is hanging by a thread."

    Continue reading at AdAge.com

  • Tue, 30 May 2017 04:00:39 +0000: Journalism Student Working the Memorial Day Weekend Shift Strikes Goofy Gold - Adweek Feed
    Facebook At the College of the Canyons in Santa Clarita, Calif., Samie Gebers (pictured) studies broadcast journalism. For local newspaper the Santa Clarita Signal, she produces video content during the week and reports on weekends. This past weekend, she hit the Hollywood jackpot. A story about a guy who dreamed of owning a DeLorean for...
  • Tue, 30 May 2017 04:00:39 +0000: Journalism Student Working the Memorial Day Weekend Shift Strikes Goofy Gold - Adweek Feed
    Facebook At the College of the Canyons in Santa Clarita, Calif., Samie Gebers (pictured) studies broadcast journalism. For local newspaper the Santa Clarita Signal, she produces video content during the week and reports on weekends. This past weekend, she hit the Hollywood jackpot. A story about a guy who dreamed of owning a DeLorean for...
  • Mon, 29 May 2017 16:18:24 +0000: CJR Has a Pair of Tracking Projects - Adweek Feed
    With no signs of an easing of the frenetic pace of news any time soon, it takes organization to prevent every item from slipping past in a stream that loses meaning with each accumulating story. Columbia Journalism Review is keeping tabs on two separate issues by tracking and recording related developments for each. In one,...