• Tue, 25 Jul 2017 22:12:25 +0000: Chipotle: Our Advertising 'Kind of Needs Queso' - Advertising Age - Latest News

    Chipotle Mexican Grill Inc., reeling from a recent norovirus outbreak, is ready to move on with a new menu item it sees as a savior: queso.

    After an operational test in New York, Chipotle plans to offer queso -- its most requested item -- in more than 350 restaurants in Central and Southern California and Colorado beginning Aug. 1. If successful, queso could roll out to Chipotle restaurants nationwide as early as mid-September, Chief Marketing and Development Officer Mark Crumpacker said on a call Tuesday afternoon.

    Chipotle also said its first national TV commercials had to be tweaked to hit the right tone. It plans to run new ads starting in mid-September more focused on "appetite appeal."

    Continue reading at AdAge.com

  • Tue, 25 Jul 2017 22:00:39 +0000: New York Times Reporter Succeeds Beloved LSU Journalism Professor - Adweek Feed
    We reported yesterday about New York Times Phoenix bureau chief Fernanda Santos moving on to a faculty position with Arizona State University. Today, it's about the similar turn of an even longer-termed veteran reporter at the paper, in the shadow of a tumultuous round of NYT buyouts. Christopher Drew, who joined the Times in 1995...
  • Tue, 25 Jul 2017 22:00:39 +0000: New York Times Reporter Succeeds Beloved LSU Journalism Professor - Adweek Feed
    We reported yesterday about New York Times Phoenix bureau chief Fernanda Santos moving on to a faculty position with Arizona State University. Today, it's about the similar turn of an even longer-termed veteran reporter at the paper, in the shadow of a tumultuous round of NYT buyouts. Christopher Drew, who joined the Times in 1995...
  • Tue, 25 Jul 2017 21:26:41 +0000: 'Facebook Has Not Reached Saturation': 5 Things to Expect From Wednesday's Earnings Call - Advertising Age - Latest News

    Some say Mark Zuckerberg is acting like a presidential contender. Currently on a 50-state listening tour, he's been photographed in highly orchestrated settings showing off his everyman side, visiting farms, factories, military bases, coffee shops as he mingles with the locals.

    The reality is Zuckerberg already is the unelected president of a massive community, a milestone the company will likely emphasize in its next public quarterly report on Wednesday. In June, the social network announced it topped 2 billion monthly users.

    Here's what to expect from Zuckerberg's state of the network, as Facebook releases its second-quarter numbers this afternoon.

    Continue reading at AdAge.com

  • Tue, 25 Jul 2017 21:03:05 +0000: Samsung Has a Love/Hate Relationship With Selfies: The Tale of Two Viral Campaigns - Advertising Age - Latest News

    While many cultures see public selfie-taking as a distracting, albeit innocent, act, Indian authorities are treating the growing trend with caution and for good reason.

    According to one study, the country accounted for more than half of deaths worldwide related to taking selfies. Samsung has responded by creating a video campaign that garnered over 22 million views in the seven days through Sunday and landed atop the Viral Video Chart for the second straight week.

    The "Samsung Cares for a Safe India" spot shows a bloodied man lying face-down on the pavement. Next to him, a cracked phone shows a selfie of him biking. "The moments you hold so dear can disappear with one silly selfie," the onscreen text warns. The country's Minister for Road Transport and Highways then pleads Indians to use their mobile phones responsibly.

    Continue reading at AdAge.com