The World’s Largest Advertising Competition
The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
All entries must be submitted and received by AAF-Greater Evansville by 4PM CST on January 17th, 2020. Physical entries will be collected at the following location until the deadline:
What awards can you win?
Work submitted to the AAAs can receive three possible awards:
- JUDGE’S CHOICE: Advertising work recognized by one of the judges of the competition, highlighting features that lead toward great advertising.
- SILVER: Advertising work considered outstanding and worthy of recognition at the local competition.
- GOLD: Advertising work recognized as the highest level of creative excellence and judged superior to all other entries.
- BEST OF ______: Advertising work recognized by the judges, highlighting features they like best. These three awards are subjective and can be awarded to work submitted in any category of the competition.
- BEST OF SHOW: Advertising work ranked above and beyond any other entries within the local competition. It is awarded at the end of the show, similarly to the Best Picture award at the Oscars.
How many awards are given out?
There is no set number of awards given each year. The judges determine the number of awards given in each category based on the relative quality of work in that category.
What happens after the local competition?
The local AAAs is the first phase of the three-tier competition where agencies, freelancers and students can be recognized as the best in their markets. Local Gold AAAs winners automatically move on to compete against winners from other local clubs in one of 15 district competitions. AAF-GE winners compete in the AAF District 6 competition. If you win at the AAF District 6 AAAs, your work will move on to the AAF National competition held at ADMERICA every year.
What are the Student AAAs?
The student competition of the AAAs is sponsored by AAF and Ad 2 National. As a unique national awards program, the Student AAAs is designed to showcase the incredible work being created by students as part of their educational coursework.
Students are eligible to enter work if they meet the following requirements:
- Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.
- Student interns are eligible to enter, meaning any work that was created during your internship and is approved to be entered by your manager may be entered.
- Submitted work can be developed specifically for this competition or from previous projects or student contests; however, work must be created while the entrant is a student and not employed in the advertising industry.
Student work that wins at the local level can move up to the regional and national levels, just like the work entered by professionals across the country.
*Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, awards will be removed from any entry deemed in violation. All entry fees will be forfeited.