Silver Medal Award

Lisa Verkamp has a passion for all things advertising, bringing 15+ years of industry experience to the table. Introduced early on to the agency life, she started as a college intern at Kitch & Schreiber. Before graduating from college, Lisa got her “full-time” feet wet in the media department at Keller Crescent Company. She would later become the Media Director at AXIOM Marketing & Advertising, where she spent 7 years managing multi-millions of dollars annually in media planning, budgeting, and buying for various clients.

In 2014 Lisa decided to go client-side and is currently the Marketing and Annual Campaign Director of the YMCA of Southwestern Indiana. She manages the marketing communications for the five-branch association, in addition to fundraising for the Y’s various programs for at-risk youth. Needless to say, she wears a lot of hats these days, from market research and data analytics to communication and copywriting to design and production, and she wouldn’t have it any other way. She’s been awarded multiple ADDYs during her industry tenure for both collaborative projects and personal designs.

Lisa holds a Bachelor of Arts degree in Marketing as well as Advertising and a Master’s degree in Business Administration, all from the University of Southern Indiana. She competed on USI’s National Student Advertising Competition team in 2003, tasked with developing the campaign for the Toyota Matrix. An academic at heart, she never stops learning or honing her skills.

In her spare time, Lisa teaches advertising classes as an adjunct instructor at the University of Southern Indiana. Helping mold the next generation of creative minds, she always answers the call and willingly participates in portfolio reviews, mock interviews, job shadows, and internships. She actively volunteers in the community by lending her leadership and vision to various non-profit boards, including AAF – Greater Evansville, AAF – District 6, the Evansville Design Group, and the Arts Council of Southwestern Indiana.

As an enthusiast of books, magazines, TV, and movies, Lisa loves a great story. She prefers brain games and puzzles to keep her mind sharp and has various craft hobbies, like jewelry making, to keep her creative juices flowing. She and her husband, Darren, love to explore new places and experience new things by traveling, so vacations are a big deal in the Verkamp household.