Scholarship Award Presentation & USI NSAC Team Presentation
Scholarship Award Presentation
Each year the Education and Scholarship Committee seeks and selects the best candidates from the Tri-State area who are pursuing careers in advertising, marketing, public relations and graphic design. We invite the recipients’ families and our membership to congratulate the winners at the annual award presentation.
AAF of Greater Evansville is a supporter of The University of Southern Indiana National Student Advertising Competition team. Annually a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students’ critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.