Advertising Through Crisis
Please join AAF-Greater Evansville, Centro’s Sr. Account Leads Amanda Massey & Kami Lentz and webinar speaker Sr. Director of Media Innovations and Technology Noor Naseer on Wednesday, June 24th at 12:00pm for our “Advertising Through Crisis” webinar.
While Covid-19 is a health crisis which has resulted in an economic crisis, most businesses are operating (albeit with new safety measures) and marketing should continue. Advertising Through Crisis explores lessons learned from previous economic downturns, how agencies can adapt to the new normal, offers recommendations on advertising opportunities based upon the changed consumer trends, and shares best practices when it comes to messaging as businesses reopen.
About Noor Naseer
Noor nationally leads innovative strategy development at adtech software and services organization, Centro. She helps clients strategize smarter digital media plans with consideration for emerging ad formats, devices, data, platforms, tech integrations and partnerships available across the media landscape.
Prior to joining Centro, Noor was responsible for planning and digital activation at Starcom MediaVest Group for technology brand, BlackBerry, and global CPG brand, Procter & Gamble. She is a graduate of Northwestern University with an M.S. in Integrated Marketing and helps lead Centro’s Diversity, Equity and Inclusion programming and initiatives.
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